3D Product Visualization — Leuchtturm1917

For the Leuchtturm Gruppe, I have been rebuilding the complete Leuchtturm1917 product portfolio as 3D objects since 2023: notebooks and planners, but also pens, displays and accessories. The goal was threefold: give the brand full creative freedom in motion design, achieve a consistent visual appearance across all channels, and reduce the cost and scheduling dependency of traditional product photo shoots.

Every product was reconstructed in Cinema 4D and optimised for animation and lighting, with material surfaces and proportions carefully matched to the physical originals so that renders hold up next to real photography. Paper textures, cover materials, elastic bands, edge colouring and metal parts were built as a reusable material system rather than as one-off assets, which keeps the look coherent when new products or colourways are added. The library now serves several purposes at once: 3D animation for campaigns and social media, photorealistic mockups for packaging and retail, and WebGL-ready assets for interactive use on the web.

This is a good example of the kind of 3D product visualization work I take on as a freelancer in Berlin: building a modular, photorealistic CGI product library that a brand can use for years, instead of commissioning a new shoot for every campaign.